Jane is the founder of the Jane Goodall Institute and a UN Messenger of Peace. While she is known for her groundbreaking work studying chimpanzees, Jane is also one of the world’s preeminent advocates for protecting our environment and climate. In 1991, she founded Roots and Shoots, a youth program to empower young people to affect positive change in their communities, which now has chapters in over 140 countries worldwide. Many of her Roots and Shoots members are actively engaged in tree planting. In 1994, Jane started TACARE or “Take Care” a pilot project to stop deforestation and reforest the hills around Gombe. TACARE is also about educating communities on sustainability and agriculture training. Dr. Goodall was awarded the 2021 Templeton Prize. As the Co-Founder and the inspirational leader for Trees for Jane, Dr. Goodall is committed to do all she can to encourage everyone around the world to support the protection, restoration, and planting of forests and trees.

Jeff is the Founder of Avoided Deforestation Partners, an organization he started in 2007 with Dr. Charlotte Streck, a globally respected climate policy expert. Avoided Deforestation Partners is dedicated to protecting our climate by saving forests. For many years Avoided Deforestation Partners convened high-level forest-climate events at the annual UN climate summits. Jeff turned to television and film production in light of the need to get forest-climate messages out to a global audience. He subsequently served as a Co-Executive Producer of the Emmy Award-winning climate change television series, “The Years of Living Dangerously” and was an Executive Producer of the Charles Ferguson film, “A Time to Choose.” Jeff has collaborated with Dr. Goodall on a wide range of forest/climate initiatives and films. He is also a founding Trustee of the Jane Goodall Legacy Foundation. Jeff has been the driving force behind Trees for Jane.